Brightstar Lottery PLC that it has deployed its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation ("OLG"). Brightstar's powerful, cloud-based Sales Wizard easily integrates with OLG's central system and equips sales representatives with actionable insights and compelling data to identify lottery retail opportunities and make every retail visit more effective.
"Brightstar's Sales Wizard is enabling OLG's sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit," said Vanessa Theoret, OLG Sr. Director Retail Sales & Account Management. "Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs."
"OLG joins 24 other lotteries in using Brightstar's Sales Wizard to help responsibly grow sales," said Scott Gunn, Brightstar Chief Operating Officer North America Lottery. "Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed."
Sales Wizard is the industry-leading sales force automation tool that provides sales teams with timely, relevant information and is available in user-friendly mobile apps for greater efficiency in the field. Currently supporting more than 148,000 retailers globally, Sales Wizard provides data and insights on sales, instant ticket inventory, instant ticket facings, point-of-sale equipment and signage, and much more.
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